The Rise and Fall of 24Seven: What India’s First 24-Hour Retail Chain Teaches Us About Convenience
In 2005, Godfrey Phillips India — the tobacco giant behind Marlboro, Four Square, Red & White, Stellar, and Cavanders — made an unusual bet outside its core business. It launched 24Seven, India’s first organised 24-hour convenience store chain, positioned as a direct answer to global players like 7-Eleven. The Climb For nearly two decades, the…
